Thursday, January 12, 2012

How we're doing

2012
Friend --

I've got some good news about our fundraising from last quarter -- watch this video for the whole story and the numbers:

https://donate.barackobama.com/Our-Latest-Numbers

We had another strong quarter, and we continue to have more people giving to this campaign than any other in history.

But we've also got a challenge we're facing. I've mentioned this before and tried to address it, but it keeps coming up.

Too many Obama supporters genuinely believe that this campaign doesn't really need their donations, or doesn't need them yet, in order to compete and win.

That's wrong.

The reason we won in 2008 is that Obama supporters and volunteers viewed their individual role as crucial to the outcome of that election.

The biggest difference between 2008 and 2012 from a fundraising perspective is that some supporters have begun to think that somehow other people are going to take care of things and it will be fine.

But there's no secret strategy that we can count on. There is no cavalry. There's only you.

This is not a billion-dollar campaign and it's not going to be. We're not taking a dime from Washington lobbyists or special-interest PACs. All of the money that funds this campaign will come from grassroots supporters like you.

The President is only here because of you -- and he's only going to be able to keep his job because of you.

When we have an opponent, we'll be facing their fundraising operation on top of the hundreds of millions in money from outside groups that want to help them defeat the President.

So keep working hard, keep volunteering, and please forward this video to the next friend who wonders why the Obama campaign is asking them for money.

Then, if you can, please chip in $25 or more to fund this grassroots campaign.

Thanks for all you're doing,

Messina

Jim Messina
Campaign Manager
Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

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